Silvia Cambie is the author of: INTERNATIONAL COMMUNICATIONS STRATEGY – Developments in Cross-cultural Communications, PR and Social Media published by Kogan Page and nominated for the Financial Times Goldman Sachs Business Book of the Year Award 2009.

Based in London, Silvia specialises in strategic communication, social media campaigns and engagement programs.

She has consulted with the European Parliament, the European Investment Bank, the European Training Foundation (EU agency), EUROCONTROL, USAID, UniCredit, Deutsche Bank, Tetra Pak, GSK, the Chilean Economic Development Agency, the United Nations Development Programme and the WHO.

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Background

With 18 years of experience, her professional background includes reporting from Eastern Europe and the former Soviet Union for major British and German print media as well as managing communication for Brussels-based international trade associations. Silvia is fluent in English, German, French and Italian and has a good working knowledge of Czech.

For bookings and further information please contact: silvia@silviacambie.com

Consultancy Topics

Social Media

  • Social media strategies
  • Development of online presence and audiences
  • Strategies for driving traffic to existing web sites
  • Building online networks to support communication messages
  • Digital campaigns to extend duration and impact of events//initiatives
  • Internal social networking
  • Use of online tools to manage stakeholder relations

Internal Communication

  • Research and analysis of organisational cultures
  • Focus groups and employee panels
  • Message development
  • Change communication
  • Employee engagement programs
  • Audits of internal communication processes
  • Coaching and mentoring
  • Measurement and monitoring

External Communication

  • Message and story development
  • Audience analysis and stakeholder mapping
  • Media and NGO relations
  • Corporate social responsibility programs
  • Advocacy
  • Crisis communication

Training and Presentations

Training and presentations provided on the occasion of away-days, team meetings, strategy sessions, retreats, etc. on the following topics:

  • Social media communications
  • Introduction into internal communication
  • Stakeholder relations
  • Blogging and writing for the web
  • Cross-cultural communications
  • Presentation skills
  • Enhancing and prolonging the impact of events through social media
  • Citizen journalism for internal communication

Training sessions are tailor-made for the client’s needs and integrated with relevant hands-on case studies and real-life best practices. They can also be structured as a combination of the topics listed above.

Click for video : Communications Training, United Nations 

 

Video 

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