Lessons from the Front Line
The Arab Spring demonstrated the power of people—and social media by Silvia Cambié
Voice to the Voiceless
by Silvia Cambie
“When images of the revolutions in Tunisia and Egypt hit our TV screens early this year, viewers in Europe were surprised to see women among the fiercest demonstrators. The idea of women speaking out runs counter to the perception of Middle Eastern society often promoted by media in the Western world. The truth is that women in North Africa had found a way to express their voices long before their regimes were toppled. The internet had made this possible.”
Full article here.
Article on Social Media Strategies on Komunikat
Read Part 1 and 2 (in Polish)
Interview:
Cross-Cultural Business: How to Reach Across Borders With Social Media
Published on June 14, 2011 by Melissa Talon
International business used to be bookended by hours spent breathing in recycled air and fighting fellow passengers for arm rest room. Now that the ability to do global business has landed at our fingertips, reaching an international audience is easier than ever with Facebook, Twitter, and other social media tools.
Detecting Value: UniCredit’s internal social networking experience
By Silvia Cambié | www.simply-communicate.com | February, 2011
How one of Europe’s leading banks is ahead of the game in harnessing the power of social media to create a new culture and introduce powerful internal communications tools.
The search for value and successful integration is a common feature of many corporate mergers and reorganisations.
UniCredit, one of Europe’s leading banking groups, is the result of the integration of several Italian banks that began in the 1990s and continued for more than a decade adding banks and operations in Germany, Austria and Central and Eastern Europe.
Medecins Sans Frontieres: Social media lessons from the Haiti crisis
By Silvia Cambié | www.simply-communicate.com
When an earthquake of catastrophic magnitude struck Haiti on 12th January this year, Médecins Sans Frontierès (MSF) was quick to realise that this disaster was no ordinary humanitarian crisis.
FIR Interview: Silvia Cambie and Yang-May Ooi
Globalization and the rise of emerging-market multinationals are having a profound impact on the work of PR practitioners and corporate communicators. And, new channels of global communication are being opened up by social media, bringing different communities across the world together instantaneously online and creating new audiences.
