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My White Paper on UniCredit Bank's social media.

OneNet: UniCredit's Journey through Internal Social Networking.

This White Paper describes the strategic approach behind the creation of the OneNet platform but also includes the many tactics that were used to build adoption of this network among their 158,000 in 22 countries.

Download/view here.

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No, it isn’t Social. It’s Personal.

May 10th, 2013

If you like me spend a lot of time worrying about your aging parents, you should forget about social networking. What you need is a personal network. I met with Vickie Cammack this week, one of Canada’s 100 most powerful women and CEO of Tyze, a personalized online community for families, friends and health professionals [...]

Sustainable Jamming

April 25th, 2013

It has become the rule these days. Even if I am working away at my desk in London, part of me is not there. It is usually following a conference through a live stream or a Twitter feed. You often feel like a case of split personality… wondering whether it was worth it. But not [...]

Exploring the Estuary

April 16th, 2013

I was back in Brussels for EuroComm last week. This IABC conference has always been a time for communicators to stop and ponder over the direction in which our profession is going. I have to admit that in the past it was sometimes a depressing exercise. Celine Schillinger, director of stakeholder marketing at Sanofi Pasteur, [...]

No Gandhi There

April 8th, 2013

Am I the only one not to like a certain kind of lawyers? I attended a friend’s birthday party the other week where I was introduced to a lawyer who splits his time between London and Milan. I don’t know why… may be speaking Italian makes me lose my inhibitions. But I told the poor guy [...]